{In the attention-fragmented landscape of Australian F&B promotion, guest-driven campaigns are no longer reserved for big players — they’re differentiating. Today’s diners don’t just want food — they want a sensory trigger.
That’s where the team at goldroom provides:
- Immersive guest experiences crafted for F&B spaces
- Tactile, visual, and social-first events built around your venue
- Content-driven moments that happen inside your trading hours
We design experiences like:
- Live plating + kitchen theatre zones
- Projection and light-mapped menus
- Augmented signage, mood-based lighting, and soundscape triggers
Tailored to:
- Bars revamping their identity
- Franchise groups unifying multi-site experiences
- Campaigns that need content + emotion + social metrics
goldroom experiential includes:
- Event scripting + flow design
- Social-first moment design (camera placement, viral hook points, loops)
- End-to-end execution support and filming team
Outcomes include:
- Higher branded search lift post-event
- Better rebooking rates tied to event memory
- Press + PR pick-up without traditional media costs
Experience formats:
- Nightly activations over a promo window
- AR menus and interactive orders
- Creator-hosted walkthroughs
Built for:
- Franchise arms launching nationwide campaigns
- Marketing teams with no time for physical builds
- Hospitality brands competing bar and nightclub social media marketing Australia for share of voice in busy precincts
Why goldroom:
- No generic agencies — we do hospitality only
- Every activation planned to your floorplan, guest flow, and trade rhythm
- Concepts built to be filmed, turned into reels, and reposted instantly
- Emotion meets conversion: you don’t just go viral, you get booked
Add-ons:
- Influencer overlay: invite + capture + edit pack
- Signage and menu conversion kits for new brand launches
- Guest feedback loop embedded via QR content triggers
- Paid amplification of UGC moments via Meta/TikTok
- CRM integration for loyalty retargeting
Use cases:
- A chef-led bistro wants to launch a collab dish with buzz
- A group-owned venue wants a chef experience captured and repurposed
- A suburban franchise needs a moment hook to drive traffic
Real results:
- {A three-hour event triggered 200K reach, a 3× uplift in reservations, and viral short-form content, including 3 local influencer reposts
- {Guests described the immersive campaign as “unlike anything else locally”
Start here:
- {Jump to the goldroom activation portal and submit your brief
- {Receive a launchable concept deck based on your audience segment
- {Go live with goldroom’s crew
- {Track the outcome with moment capture breakdowns
the goldroom team — where experiences fill tables.